Burger King just offered customers a Whopper for just a penny. There’s just one catch: you have to order it from McDonald’s.
The burger chain is taking a stab at its biggest competition by offering discounted burgers to anyone who places their order from their rival’s parking lot.
Orders have to be placed from Burger King’s mobile app. The app will drop the price of that sandwich down to a penny as long as your phone’s GPS indicates you’re placing the order within 600 feet of a McDonald’s restaurant.
While Burger King suggests that you might want to place that rival sandwich order in the face of a McDonald’s employee, the chain also says it wants customers to place their order in a way that’s respectful to McDonald’s employees and customers. From 600 feet away, that shouldn’t be too difficult, right?
The Whopper is the signature sandwich sold by international fast food restaurant chain Burger King. Introduced in 1957, the sandwich has undergone several reformulations such as portion resizing and bread changes.
The hamburger version is well known in the fast food industry, with Burger King billing itself as "the Home of the Whopper" in its advertising. Due to its position in the marketplace, the Whopper has prompted Burger King's competitors to try to develop similar products designed to compete against it.