Self-empowering through online study by making use of small time slots is becoming a trend among young Chinese, as a large number of educational entrepreneurs venture into e-learning.
Users of e-learning programs are expected to more than double from 98 million in 2016 to 188 million by the end of 2017.
In 2018, the figure is expected to reach 292 million in China, according to a report from iiMedia Research.
Xue Zhaofeng, a professor from Peking University, has uploaded a 10-minute audio course on economics to his column on iGet, a mobile learning app with 10 million users.
Charging 199 yuan (about $30.5) for one year, Xue's column has attracted over 170,000 subscribers within half a year.
Another report released by Alibaba projected that the online study market would reach 50 billion yuan by the end of 2017.
"Nowadays, people favor personalized learning more and tend to learn in a flexible way," said Chen Li, vice president of Beijing Normal University.